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PROUD 2 B MALAYSIAN
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Discussion Starter · #1 ·
Generous Symphony Heights by Hua Yang
By S.C. CHEAH


HUA YANG Bhd may be a medium-sized property development company but it is generous when it comes to pampering its purchasers.

This is evident with its latest project, the Symphony Heights serviced apartment in Selayang.


Chan Ai Cheng with a model of Symphony Heights.

It is offering six practical layouts, quality finishes and condominium facilities such as free-form swimming pool, poolside cafeteria, gymnasium and multi-purpose hall from only RM135,200.

S.K. Brothers Realty (M) Sdn Bhd general manager Chan Ai Cheng said the project had attracted more than 600 registrants, and close to 50 units had been booked just through soft selling and word of mouth.

“We expect good take-up in view of the attractive price and fantastic location after marketing begins shortly,” she said, adding that the preview launch would be July 6 to 8.

S.K. Brothers is the exclusive agent for Symphony Heights that is located off the Batu Caves roundabout, at the Middle Ring Road 2 (MRR2) and Jalan Ipoh interchange.

The leasehold project, with a gross development value of about RM160mil, comprises 946 units of serviced apartment in three blocks of 29, 30, and 33 storeys.

Phase 1 layout will include units of 863 sq ft (two bedrooms), 879 sq ft, 950 sq ft (three bedrooms) and 1,246 sq ft (3+1 bedrooms).


Chan said Symphony Heights was easily accessible to the Kuala Lumpur city centre and other parts of the Klang Valley via Jalan Ipoh and MRR2 connecting to the Damansara-Puchong Highway, Karak Highway, New Klang Valley Expressway, Elevated Highway, North-South Expressway, and Kuala Lumpur-Shah Alam Expressway.

“It is within an established neighbourhood with plenty of amenities such as hypermarkets, shopping centres, hospitals, schools, banks and entertainment and good outlets,” she said.

The project is next to the SRJK (C) Kheow Bin Batu Caves and is behind Hua Yang's earlier project, Medan Selayang (six and eight-storey shop offices) that was completed in 2005 and is almost sold out.

“It's the best value-for-money property at Selayang's finest location,” said Chan, adding that residents of Symphony Heights could also enjoy panoramic views of the Kuala Lumpur city skyline and the Selayang/Templer Hills.

Hua Yang chief operating officer Ho Wen Yan said there would be a 10% “early bird” discount, no legal fee charged for the sale and purchase agreement and RM500 down payment during the promotional period for the first launch of 544 units.

“Symphony Heights is located in a fast-growing area with direct access to the MRR2. We have designed it to cater to end-users,” said Ho, adding that the Phase 1 units had a north-south orientation, modern contemporary design and are rectangular in shape, allowing maximum use of space.

The price of a 1,246-sq-ft unit is about RM216,000 (before 10% rebate).

S.K. Brothers chief executive officer Charlie Chan said people should buy a unit at Symphony Heights, as it is not even 10% of the price of some high-end condominiums in the city centre. “And yet, this project is so accessible to the city,” he said.

Hua Yang, listed on the main board of Bursa Malaysia, was incorporated on Dec 28,

Its other ongoing projects include Taman Pulai Indah in Johor as well as Bandar Universiti Sri Iskandar and Metro Pengkalan in Perak.

Most of its previous projects are in Perak involving terrace houses, shops and light industrial factories. Its Ipoh projects include those at Taman Mewah in Tambun; Taman Tasek Mewah, Taman Pinji Wani, Taman Pinji Seni, Anjung Bercham Megah and Anjung Bercham Elit in Bercham; and some projects in Batu Gajah.

In Selangor, Hua Yang's completed projects include Taman Serdang Raya in Serdang, S.B. Jaya Industrial Park, Taman Setapak Jaya in Kuala Lumpur, and Jalan Connaught Bridge in Klang.
 

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PROUD 2 B MALAYSIAN
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Discussion Starter · #11 ·


Symphony Heights
High-quality home at 10% price

Gorgeous views, facilities for your every need, and a zippy exit to practically anywhere – at a fraction of the price! Welcome to Symphony Heights.

People are singing praises about the many assets of Symphony Heights, a serviced apartment project offering 946 units on a 2.97-acre site in the established and sought-after Selayang-Batu Caves neighbourhood. Little wonder that it has generated over 900 registrants waiting to place their bookings, even before its official launching in July.



Symphony Heights is the place to relive the experience of living in a peaceful environment amongst the hustle and bustle of city living. The Heights relate to its three majestic tower blocks, set to be an iconic Selayang landmark. Symphony represents the peace and wonder of the melodic city skyline and surrounding hills.

Phase 1, consisting of 544 units, is launching in July and scheduled for completion before July 2011. Pre-launch and piling works commence in June 2008.

With its attractive price range of RM135,200 to RM230,510, Symphony Heights is offering its many benefits at less than 10% of the price of high-end condominiums in the KL City Centre, merely 10 minutes away. Registrants are least concerned on its 99-year leasehold status as they are persuaded by the prime location and attractive pricing that will allow room for capital appreciation. With the lease expiring only in 2101, an apartment with a young family in it today could be housing that family’s great-grandchildren.

Symphony Heights is perfect for first time home-buyers, young families, upgraders and investors. Low in price yet high on comfort and functionality, the units come in six practical and functional layouts, perfect for families of all cultures, shapes and sizes.

Phase 1 offers two-bedroom apartments with a built-up area of 863 sq ft and 879 sq ft, as well as three-bedroom apartments (950 sq ft) and a 3+1 option (1,246 sq ft).

Bask in the light, not in the heat

Begin your day or enjoy a restful evening with the panoramic views of the Kuala Lumpur city skyline and the Selayang/Templer Hills. Phase 1 units are designed with a North-South orientation which allows enjoyment of natural sunlight without the heat of the setting sun.

Inside, the units come with quality finishing (with a 24-Month defect liability period vs. the standard 18 Months) and strategic square- and rectangular-oriented layouts, to allow maximum usage and management of space. Life being incomplete without health and wellbeing, Symphony Heights comes with comprehensive condominium facilities, including a swimming pool, squash courts, a community hall, cafeteria, children’s playground and a gymnasium.

Solid, wide-ranging experience

Developer Daya Niaga Sdn Bhd is a wholly owned subsidiary of Hua Yang Berhad, listed on the Main Board of the Bursa Malaysia. Over its 30 years in housing development, Hua Yang has completed projects of close to RM1 billion, encompassing residential, commercial and industrial developments nationwide. With Symphony Heights, the company is proud to offer another value-for-money project of quality living.

Significant crossroads

Strategically located off the Batu Caves roundabout, at the Middle Ring Road 2 (MRR2) and Jalan Ipoh Interchange, Symphony Heights is easily accessible via major roads such as the Damansara-Puchong Highway (LDP), Karak Highway, New Klang Valley Expressway (NKVE), Elevated Highway, North-South Expressway, and Kuala Lumpur-Shah Alam (KESAS) Expressway.

Abundance of Amenities

The established neighbourhoods in the vicinity provide many important amenities, including Giant Batu Caves and Tesco Extra hypermarkets; a wholesale market; food outlets; Selayang Mall and Selayang Capitol shopping centres; Selayang Hospital; schools (adjoining to SRJK (C) Kheow Bin Batu Caves); banks and District Government offices, recreational areas such as FRIM, Templer Park and Batu Caves, and more.

For discerning buyers, the time to act is NOW as, aside from its amazing features, Symphony Heights is offering promotions of:

FREE legal fees on the Sale & Purchase Agreement (with firms on the Legal Panel)
10% early bird discount
a RM500 LOW downpayment
Ultimately, it all comes down to dollars and cents, and Symphony Heights is the best value-for-money property at Selayang’s finest location.



For more information, call 03-6187 7888 / 03-6188 4488 or visit www.huayang.com.my. The Developer has appointed, as the exclusive marketing agent for Symphony Heights, S K Brothers Realty (M) Sdn Bhd (SKB), a well-known Estate Agency established in the year 1979, with a strong track record in Project Marketing.
 

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PROUD 2 B MALAYSIAN
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Discussion Starter · #13 ·
Property Type: Serviced Residence
Land Title: Residential
Tenure: Leasehold
Land Area: 2.97 Acres
Built Up: From 863 sq.ft.
Listing Price: From RM135,200 - RM230,510
No. of Bedrooms: 3
No. of Bathrooms: 2
Total Units/Lots: 946
Bumi Discount: 10%
Completion Date: June 2011

Developer
Daya Niaga Sdn Bhd (140341-M)
C-21 Jalan Medan Selayang 1, Medan Selayang , Batu Caves 61800 Selangor
Phone: 603-6188 4488
Fax: 603-6188 4487
[email protected]
http://www.huayang.com.my/
 

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PROUD 2 B MALAYSIAN
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Discussion Starter · #17 ·
Spotlight: ‘Setting a new benchmark in Batu Caves’
By Julie Chong
Email us your feedback at [email protected]


Batu Caves is a popular tourist destination and its limestone caves have become a landmark in this suburb located in Gombak, Selangor, about 12km north of Kuala Lumpur. When it comes to real estate and property, however, Batu Caves is more well known for its industrial properties such as factories and warehouses.
One developer that is no stranger to these parts is Dolomite Corp Bhd. It has developed housing projects, commercial centres and industrial parks here.
Taman Sri Batu Caves is the group’s flagship development. The industrial and commercial hub was launched in 1993 and has a gross development value (GDV) of about RM1 billion. Other projects include Dolomite Business Park — the nation’s first guarded industrial business park with CCTV coverage, which features a 3.5-acre recreational park with a lake, jogging track and a basketball court.
More recently, the group’s wholly owned subsidiary, Dolomite Properties, embarked on its first high-rise project called Dolomite Park Avenue. According to Bernard Yong of Hartamas Real Estate Sdn Bhd, the marketing agent for Dolomite Park Avenue, the project is set to be the new benchmark in Batu Caves.
“It will change people’s perception about developments in Batu Caves,” says Yong.
Located on Jalan Batu Caves on 4.47 acres of freehold land, Dolomite Park Avenue has a GDV of RM160 million. It is a mixed development consisting of 474 condominium units and 18 3-storey shopoffice units. The condo units range from 1,177 to 1,450 sq ft in size, with eight types of layout. The present indicative price starts from RM248,500 for a 3+1 unit. Each unit comes with two car park bays.
Among the facilities are an infinity pool, wading pool, sky garden, indoor squash court, indoor badminton court, sauna, outdoor Jacuzzi, pergola, children’s playground, carpet grass lawn, reflexology path, gymnasium, an Internet café, BBQ deck, caféteria, launderette and a convenience store. The project is expected to be completed in mid-2011 and the expected maintenance fee is 18 sen psf.
The indicative pricing for the 22ft x 70ft shopoffices (intermediate) with built-ups of 4,455 sq ft starts from RM1.55 million. The potential rental yield for the condo and shopoffice units is around 7%, says Yong.
“We need to tell people why Batu Caves is one of the upcoming areas to invest into. This project will showcase a different side of property development in Batu Caves and create a new level of excitement for the owners. A lot of thought has been put into the planning,” he says.
Nearby are hypermarkets, which are 3km away, schools, Hospital Selayang, a KTM station and Universiti Teknologi Mara (both under construction).
It takes a mere 12 minutes’ drive to the heart of the city centre via Jalan Kuching and 15 minutes to Petaling Jaya via Lebuhraya Damansara Puchong.
Metro Homes Sdn Bhd director See Kok Loong says the good accessibility, which will be further improved when the Batu Caves commuter train station is completed by May 2009, will provide potential for capital appreciation of the properties.
According to See, the overall location of Batu Caves is strategic — you can use the MRR2 to Ampang and Cheras or reach Kepong and Damansara if you drive in the opposite direction. “At market price, a property in Batu Caves should be sold out within three months with proper marketing”, adds See. He says developers in Batu Caves have also found that buyers are “family-oriented”.

High level of security
Yong says the target market for Dolomite Park Avenue includes young professionals looking for their first home, home upgraders in the neighbourhood, professionals working in the city centre who want an affordable residence, and property investors.
“Dolomite Park Avenue wants to be a tranquil getaway for residents,” adds Yong.
“Most homebuyers want to come home to a relaxing environment after their hectic work day. For instance, water features will be placed at the front of the entrance of their homes to provide a peaceful and serene ambience.
“We also have the infinity pool facing the scenic view of the natural rock formations of the limestone caves. This creates a signature feature not many other developments would be able to have,” he says.
Dolomite Park Avenue also boasts a high level of security. There will be an audiovisual intercom linked to the guardhouse and a panic button in the living and master bedrooms linked to the guardhouse. CCTVs will be placed in the lift lobby and walkway corridors on every floor. Owners have to use access cards to get to the guardhouse, lift lobby and designated floors, the developer says.
The condominium units are expected to be soft-launched sometime in November. The shopoffices were soft-launched at the end of last month, with half of them sold.
The whole project will be completed in mid-2011 while the shoplots will be completed in about two years, says Yong.

Competition
He believes that Taman Raintree and Symphony Heights are the project’s closest competitors. Symphony Heights is developed by Daya Niaga Sdn Bhd, a wholly-owned subsidiary of Hua Yang Bhd. It is a serviced apartment project offering 946 units on a 2.97-acre plot in the Selayang/Batu Caves area. Prices start from RM140,000 onwards for a 863 sq ft unit. Taman Raintree is a mixed residential development situated on Jalan Batu Caves. The GDV of Taman Raintree is RM185 million.
“As families are getting smaller and couples are getting married later in life, condominium living is ideal for them. The security can rival that of gated communities. Young people are more attracted to condos,” says Yong.
On Dolomite Corp’s next project, Yong says the developer may be involved in a proposed residential development near Templers Park and a mixed development project in Kuantan, Pahang.
 

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Discussion Starter · #18 ·
200 bookings for Hua Yang apartments
By S.C.CHEAH


KUALA LUMPUR: Hua Yang Bhd has received bookings for more than 200 units of Phase 1 Symphony Heights @ Selayang serviced apartments since its soft launch a few months ago.

Chief operating officer Ho Wen Yan said the company had received more than 1,900 registrants for its RM180mil, 2.97-acre leasehold project at the flyover intersection to Batu Caves, Selangor.

Ho said a 10% “early bird” discount and other incentives such as free legal fees for the sale and purchase agreement and a RM500 down payment were being offered to buyers of the Phase 1 apartments.

“These incentives are in line with our aim to provide affordable housing at attractive packaging in strategic location,” he said during Symphony Heights’ official launch.

The project comprises three blocks of 29, 30 and 33 floors totalling 946 units. Phase 1, consisting 544 units, was soft launched in July and scheduled for completion before July 2011.

Phase 1 offers two-bedroom apartments with a 863 sq ft and 879 sq ft built-up area as well as three-bedroom apartments and 3+1 units. Prices range from RM135,200 to RM324,500.
 

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Discussion Starter · #19 ·
Developer Hua Yuang optimistic on demand
Published: 2008/12/18



PROPERTY developer Hua Yang Bhd (5062) is optimistic of good demand for houses priced less than RM380,000 each, despite a general consensus among consultants that prices will fall on a slowing economy.

"Our strategy has always been to provide affordable residential of quality finishes. The demand for homes ranging from RM90,000 to RM380,000 remains encouraging," chief operating officer Ho Wen Yan said in a briefing in Batu Caves, Selangor, yesterday.

The company expects to perform better for the year to March 31 2009 as it made brisk sales in the middle of 2008,

In its second-quarter results ended September 30 2008, main board-listed Hua Yang posted a net profit of RM2.34 million on revenue of RM28.02 million. Profit was up by 26 per cent from the corresponding quarter a year ago.
First-time house buyers are looking for more value-for-money properties, Ho said. He cited Hua Yang's recently-launched phase one of Symphony Heights apartments in Batu Caves, which have seen a 40 per cent take-up rate.

"At between RM135,200 and RM324,500, these units are suitable for newly-weds, families with young children and first-time home owners," he said.

Recently, the Association of Valuers & Property Consultants in Private Practice Malaysia president James Wong Kwong Onn said that sales of properties priced below RM300,000 and luxury condominiums tagged at above RM750,000 are already affected by a slower economy.

Hua Yang's other township developments are in Johor and Perak.

Ho estimates that these future developments, including strategic plots in Klang Valley and Negri Sembilan, to generate a gross development value of some RM800 million in the next five years.
 

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Discussion Starter · #20 ·
Hua Yang to develop RM1bil projects
By LEE KIAN SEONG


KUALA LUMPUR: Hua Yang Bhd aims to develop various property projects in Malaysia with a total gross development value (GDV) of RM1.1bil over the next eight years.

Chief operating officer Ho Wen Yan said the company would focus on developing residential, commercial and light industrial factory projects, particularly in Perak, Johor, Seremban and the Klang Valley.

“We will fund most of these projects from our internal cashflow and our bank partners are also supportive,” he told reporters after a briefing on the company’s performance yesterday.

He said the company planned to launch a mixed development project on 17.89 acres in Sungai Besi, with a GDV of RM700mil, in the second half next year.

The company was in acquisition mode and was looking for landbank in Selangor as well as in other states, Ho said, adding that 80% of its development was currently residential.

“We are exploring business opportunities in east Malaysia currently and hope to expand there in the next three to five years as the market is growing,” he said.

The company was targeting to acquire smaller plots in Kuala Lumpur and was looking at land of between 150 and 300 acres outside the Klang Valley, he added.

The company currently holds about 1,000 acres of undeveloped landbank, which could potentially generate more than RM1.8bil in GDV.

“We want to focus on the middle-income market to provide affordable housing in the next three to five years,” he said, adding that the company was not discounting the possibility of venturing into the high-end market going forward.

Ho said the company had predicted single-digit growth in revenue and net profit in the financial year ending March 31 (FY09) and FY10.

“We are optimistic as demand for affordable houses is still encouraging,” he said.

In FY08, the company registered net profit of RM6.72mil on revenue of RM59.94mil.

Ho said the cost of materials this year was 10% higher than last year.

“We have and will continue to re-value and re-engineer all our buildings and re-design some of the building structures to reduce costs but will maintain quality,” he said, adding that the company had not delayed any of its launches amid the global economic slowdown.
 
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