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Liberty, Equality, Frate
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Discussion Starter #66 (Edited)








 

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Liberty, Equality, Frate
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117,850 Posts
Discussion Starter #67
All-star Thai Pop Phenomenon Set To Introduce The New Sound Of T-Pop To The World

Eponymous Debut Single Launches Globally Today


BANGKOK, 09 October 2020 –
Universal Music Thailand, a division of Universal Music Group (UMG), the world leader in music-based entertainment, today announced the exclusive global signing and launch of all-star Thai girl group LYRA, in partnership with leading Thai music company IAMRecords, marking the beginning of a new collaborative relationship between the two companies.

In recent years T-POP has become a hugely popular genre within Thailand and increasingly on a global level, as more and more young people have access to idol groups and songs through streaming and social media. IAM is Thailand’s leading artist management company and label and is home to Thailand’s most popular girl idol group – BNK48, which has more than 78 featured members. IAM’s official YouTube channel has more than 1.4 million subscribers and has achieved more than 1.2 Billion video views, since launching in 2013.

Formed from the ranks of the idol group BNK48 – LYRA is the culmination of a rigorous selection process lasting more than a year, a process which eventually saw six of the most talented members of the group, hand-picked to form a new and completely different act. The chosen six entered the cocoon of an intensive music camp from May to June this year, working with Thailand’s best producers, choreographers and stylists, emerging from this process transformed into LYRA.

The process has also seen them also work with some of Thailand’s leading creatives, including; music producers Montonn Jira and Richard Cracker, Thailand’s leading stylist & Vogue Fashion Editor Ms. Pook Jongkol, and renowed fashion designer, Millin.

The official line-up of members; Pun, Jennis, Noey, Fond, Niky, and New was unveiled today with the reveal of the band’s eponymous debut track “LYRA”, which is available to stream now across all platforms.

In making the announcement, Paul Sirisant, Managing Director of Universal Music Thailand said, “We are delighted to partner with the team at IAM to officially launch LYRA, and to bring the unique sound of T-POP and Thailand to the world. Over the past few months during lockdown, we have witnessed an incredible metamorphosis and we look forward to working closely with our UMG label partners around the world to introduce LYRA to audiences globally.

Nattapol Bawornwatana, COO, Independent Artist Management/IAM Records said, “It has been a great journey working with Universal Music Group (Thailand) on this joint venture. Both companies are respectful for each other strengths and together we are stronger. I am also very proud to see our Artists transformed into LYRA, the hard work that they and our team has put in over the past year has paid off.”

Setting LYRA apart from other pop groups, including their alma mater BNK48, is the ‘inside-out’ approach to their transformation from T-POP idols to artists in their own right. Rather than looking to outside influences – either within Thailand or from Western pop – LYRA has instead built their sound and style based on what was already within the individual members of the group: their talent, their desires, their ideas.

Producers Jira and Cracker turned to traditional Thai instrumentation to form the backbone of the track’s sound. While what emerges from this approach is an entirely new and unique, it is clear that it has deep roots in the musical cultures of Thailand. On the surface, the track sounds like a revolutionary approach to using this instrumentation. Yet, in fact, it is an evolution of traditional Thai music.

The use of the distinctive melodic range of instruments such as the khaen and the pin falls well within the scope of Thai tradition, but LYRA’s debut track supercharges the evolutionary process by fusing it with everything that is great about modern hip hop: its insistent danceability, its unyielding attitude, and its instantly memorable hooks. In doing so, they have probably just redefined the future sound of Thai pop music, transforming the traditional into the contemporary.

Moreover, it wouldn’t be at all surprising if LYRA’s sound soon spills out beyond the borders of Thailand and fills the airwaves internationally, in much the same way that Reggaeton, bhangra and K-pop sounds have crossed into the Western pop markets in recent years.

LYRA have arrived on the music scene at a time when freedom of individual creative expression is both a hot political topic and a technological inevitability. The younger generation have grown up in a world where people have been free to speak their minds on social media, with many young people carving out lucrative careers doing just that on YouTube.

With every aspect of their creative process emerging from LYRA’s members – from choosing the band name to determining their choreography – LYRA’s approach represents this generation perfectly, allowing them to connect to their audience as individuals, transforming the traditional relationship between girl groups and their fans.

www.officiallylyra.com



 

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Liberty, Equality, Frate
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Discussion Starter #68
Universal Music Group Is Investing in Thai Pop

K-pop, Latin, and Afrobeat music have exploded across the world. Could T-pop be next?



You may not have heard of Lyra yet, but the music video for their eponymous debut single, which dropped two days ago, already has more than two million views on YouTube. Early Friday morning, Universal Music Thailand announced that the major label entity has partnered with leading Thai music company IAM Records to sign Lyra — a Bangkok-based group of six female singers — on a global level.

The members of Lyra were plucked from an IAM Records T-pop collective called BNK48, which rotates through 78 featured performers. On TikTok, videos attached to #BNK48 are approaching 600 million views. Meanwhile, BNK48’s YouTube channel has more than 650 million total views. Much like Big Hit — the South Korean company behind K-pop group BTS — management company and record label IAM has a channel with more than one billion of their own views.

Paul Sirisant, Managing Director of Universal Music Thailand, said in a statement that his team hopes to “bring the unique sound of T-Pop and Thailand to the world.” Relatedly, a UMG job listing for a Head of Domestic Marketing in Bangkok appeared online two weeks ago.

When Rolling Stone asked if Universal has plans to grow its Thai team even further, a representative replied, “We are very active across the whole region in expanding A&R and domestic labels,” adding that UMG has worked on domestic artist development in Thailand for the last three years with acts such as Def Jam signee Daboyway and Violette Wautier — both have millions of followers on Instagram. The rep says that UMG has spent this time developing labels in Malaysia, Singapore, Indonesia, Philippines, and Vietnam as well.

The news of the IAM Records partnership comes less than three months after the opening of UMG’s Vietnam offices, located in Ho Chi Minh City, and about a year after Universal opened its Southeast Asia regional headquarters in Singapore and launched Def Jam Southeast Asia, as well as Astralwerks Asia. At the time of the HQ announcement, UMG said in a memo that it was “accelerating its focus on growing the entire music ecosystem throughout South East Asia including recorded music, music publishing, production, live events, brand partnerships and merchandising efforts.”

9/10/2020 Universal Music Group Is Investing in Thai Pop


 

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Liberty, Equality, Frate
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Discussion Starter #69
ไอดอลหญิงสายลุย ตั้งกลุ่ม #ไอดอลปลดแอก คุยปัญหาการเมือง และความรุนแรง

14 ต.ค. 2563

จากสถานการณ์ทางการเมืองที่ร้อนแรง และจากเหตุการณ์เมื่อวาน (13 ต.ค.) ทำให้เหล่าศิลปินไอดอลหญิงได้ออกมาแสดงความคิดเห็น แสดงจุดยืน เรื่องการใช้ความรุนแรงกับผู้ชุมนุม และการเข้าจับกุมตัวแกนนำของเจ้าหน้าที่ตำรวจ

หลังจากที่เกิดเหตุการณ์เจ้าหน้าที่ตำรวจบุกเข้าทำการจับกุมตัวแกนนำและผู้ชุมนุมรวม 21 คน ที่เดินทางมาเตรียมปักหลักชุมนุมร่วมกับกลุ่มคณะราษฎรในวันนี้ที่บริเวณอนุสาวรีย์ประชาธิปไตย เหล่าไอดอลได้ออกมาเคลื่อนไหวผ่านทางเฟซบุ๊ก และอินสตาแกรมของตนเองถึงวิธีการปฏิบัติของเจ้าหน้าที่ต่อผู้ชุมนุม

เรียกได้ว่าเป็นการเคลื่อนไหวครั้งสำคัญของเหล่าไอดอลหญิงพลังหญิงที่ออกมาเคลื่อนไหว และแสดงความคิดเห็นทางการเมือง และความรุนแรงต่อประชานชน ไม่ว่าจะเป็นไอดอลวง FEVER อย่าง บีมบีม ปาย สแปม บอส ,ไอดอลวง Sweat16 อย่าง ม่านมุก และไอดอลวง Akira Kuro อย่างพั้นช์ และนัชชี่


โดยเฉพาะการกระทำของเจ้าหน้าที่ที่ปฏิบัติตนกับกลุ่มผู้ชุมนุม และแกนนำอย่าง ไผ่ ดาวดิน แกนนำกลุ่มดาวดิน และ นายไชยอมร แก้ววิบูลย์พันธุ์ หรือ แอมมี่ The Bottom Blues อย่างรุนแรง ซึ่งส่วนใหญ่แล้วจะโพสต์ภาพของ แอมมี่ ที่เขาได้โพสต์ลงช่องทางโซเชี่ยลส่วนตัว

รวมถึง มิลลิ ดนุภา คณาธีรกุล สาวน้อยแร็ปเปอร์ เจ้าของเพลงฮิต "พักก่อน" และ "สุดปัง" ก็ได้ออกมาแสดงความคิดเห็นด้วยเช่นกัน พร้อมกับตั้งคำถามว่า "พิทักษ์อะไรอยู่?"



CGM48 วงน้องสาวของ BNK48 เป็นกลุ่มไอดอลหญิง ที่จะปักหลักและทำกิจกรรมอยู่ที่เชียงใหม่โดยเฉพาะ เพื่อให้แฟนต่างจังหวัดเข้าถึงได้ง่ายขึ้น ก็มีสมาชิกอย่าง ออม สิตา มีน ก็ออกมาเคลื่อนไหวเช่นเดียวกัน ผ่านทางไลฟ์ของสมาชิก BNK และโพสต์ในอินสตาแกรมสตอรี่ส่วนตัวก่อนที่จะลบไปในที่สุด

แต่ถ้าจะเหล่าไอดอลที่ผู้คนพูดถึงมากที่สุดคงจะไม่พ้นไอดอลหญิงอันดับหนึ่งของไทยอย่าง BNK48 ก็มีเหล่าสมาชิกออกมาเคลื่อนไหวด้วยเช่นกัน เพราะสมาชิกหลายคนได้ออกมาโพสต์ทางช่องทางออนไลน์ของตัวเองเพื่อแสดงความคิดเห็น



เจนนิษฐ์ วิว และ ฝ้าย BNK48 ได้ไลฟ์สดผ่านอินสตาแกรม และมีการพูดถึงเรื่องประชาธิปไตย และเรื่องสิทธิความเท่าเทียมต่างๆ และเหตุการณ์ทางการเมืองที่ผ่านมา และได้เปิดเผยว่าตนเคยทะเลาะ กับสมาชิกคนอื่น รวมถึงสมาชิกในครอบครัว เรื่องที่ออกมาพูดเกี่ยวกับประชาธิปไตย ทั้งยังถูกเตือนให้ระวังตัว ซึ่งเจนนิษฐ์มองว่า "มันเป็นเรื่องไม่ถูกต้องรึเปล่าที่เราต้องระวังความปลอดภัยนี้"

 

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Liberty, Equality, Frate
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117,850 Posts
Discussion Starter #70
UNIVERSAL ENTERS JV WITH THAILAND’S IAM RECORDS FOR GLOBAL SIGNING & LAUNCH OF NEW GIRL GROUP, LYRA

OCTOBER 9, 2020


Universal Music Thailand has announced the exclusive global signing and launch of an “all-star” Thai girl group called LYRA.

The new group has been signed and launched in partnership with Thailand-based music company IAM Records, marking the beginning of a new collaborative relationship between the two companies.

IAM, an artist management company and label is home to Thailand’s most popular girl idol group – BNK48, which has more than 78 featured members.

IAM’s official YouTube channel has more than 1.4 million subscribers and has achieved more than 1.2 billion video views, since launching in 2013.

LYRA, according to a press release, was formed from “six of the most talented members” of BNK48 following “a rigorous selection process” that lasted more than a year.

The group “worked with Thailand’s best producers, choreographers and stylists” at a music camp from May to June this year.

Those Thailand-based creatives include producers Montonn Jira and Richard Cracker, Thailand’s leading stylist & Vogue Fashion Editor Ms. Pook Jongkol, and renowed fashion designer, Millin.

The official line-up of members; Pun, Jennis, Noey, Fond, Niky, and New was unveiled today with the reveal of the band’s eponymous debut track LYRA, which is available to stream now across all platforms.

“WE ARE DELIGHTED TO PARTNER WITH THE TEAM AT IAM TO OFFICIALLY LAUNCH LYRA, AND TO BRING THE UNIQUE SOUND OF T-POP AND THAILAND TO THE WORLD.”
PAUL SIRISANT, UNIVERSAL MUSIC THAILAND
Paul Sirisant, Managing Director of Universal Music Thailand, said: “We are delighted to partner with the team at IAM to officially launch LYRA, and to bring the unique sound of T-POP and Thailand to the world.

“Over the past few months during lockdown, we have witnessed an incredible metamorphosis and we look forward to working closely with our UMG label partners around the world to introduce LYRA to audiences globally.

“I AM ALSO VERY PROUD TO SEE OUR ARTISTS TRANSFORMED INTO LYRA, THE HARD WORK THAT THEY AND OUR TEAM HAS PUT IN OVER THE PAST YEAR HAS PAID OFF.”
NATTAPOL BAWORNWATANA, IAM RECORDS
Nattapol Bawornwatana, COO, Independent Artist Management/IAM Records, added: “It has been a great journey working with Universal Music Group (Thailand) on this joint venture.

“Both companies are respectful for each other strengths and together we are stronger.

“I am also very proud to see our Artists transformed into LYRA, the hard work that they and our team has put in over the past year has paid off.”

 

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Liberty, Equality, Frate
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117,850 Posts
Discussion Starter #71 (Edited)
Euphonie




 
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