It is better to be unnoticed. Our Tourism department is a crap. If they knew about any new place, They will put same style interlock tiles and cheap roofed waiting placed in those places. it will be destroyed in few years and the place will look worse than before.Last week, I took a trip through out the beaches of Kannur district, starting from Dharmadam all the way to Kavvayi. Covering Muzhuppilangad, Thottada, Kizhunna, Payyambalam, Chaal beach, Choottaad, Ettikulam etc. Not because I was searching for some business opportunities in tourism sector in the light of the opening of Kannur airport. No. I am past that age. I did it for the heck of it.
It was a revelation to me. I wondered why nobody is after the virgin beaches covering fifty kms of the district. At least six picturesque rivers joining the sea at different points. I think this stretch is simply waiting there for somebody to use her. But nobody has so far come forward. I see scope for a minimum of six five star hotels on these beaches. And innumerable resorts and home stays.
Here is a big opportunity for our youth, hospitality industry and tour operators. Why wait for a useless Visa to a desert land. When you can earn through your nose if you are properly trained in tourist industry. You can even put your heads together and form some co-operative enterprises. Even women can do it. Only thing is you should get some training in how to handle tourists, especially foreign ones. Here is a gold mine waiting.
The government should do their part too. By building the necessary infrastructure and maintaining the law and order. Banishing the 'Hartals'. Opening up more recreation for tourists like liquor outlets. Giving financial aid and training to the aspirant entrepreneurs.
I know the psychology of beach tourists very well, the predominant among them from foreign countries. All of them will love it. To boot it, Kannur has enough scope for hill tourism, adventure tourism, cultural tourism, medical tourism and temple tourism. Not to speak of the novelty of experience for them to witness 'Theyyam' festivals from November to May. In its original form in the rustic atmosphere. In the night. It would be a mesmerizing experience for them.