Social media could hold key to victory in 12 seats
CHENNAI: Tamil Nadu has at least 12 Lok Sabha seats where social media has been assessed to have a high impact on the new generation voters. With 44 lakh additional voters on the electoral rolls in the state since the 2011 assembly polls, many of them being first-time voters, political parties have their task cut out to penetrate this vote bank. The state chief electoral officer Praveen Kumar has reportedly said at least 16.7 lakh of these new voters are in the 18-19 age group.
The Facebook generation is expected to be the game-changers in Coimbatore, Salem, Tirunelveli, Erode, Madurai, Villupuram, Virudhunagar, Kancheepuram and Sivaganga besides Chennai North, South and Central.
The number of social media users in these constituencies exceeds the winning margin of candidates in the last LS elections and account for more than 15% of the voting population. This is the assessment of a nationwide survey of Lok Sabha constituencies conducted by the Mumbai-based independent research organization Iris Knowledge Foundation early this year.
Vellore, Kanyakumari, Cuddalore, Trichy and Karur are the five medium impact constituencies identified in the survey. The low impact constituencies are Thanjavur, Dindigul, Tuticorin, Namakkal and Theni.
Keen to target the new generation voters, the Congress kicked off social media training for its cadres on April 14, synchronising it with the start of the Tamil New Year. "We have taken this survey seriously," said party volunteer G Vijay. The AICC, which has identified 161 such constituencies in the country with significant social media penetration, has deputed a six-member IT team, hand-picked by Rahul Gandhi, for training cadres in 14 urban hubs in the country, including Chennai, said Vijay.
The BJP too is preparing for the cyber war. "For the Lok Sabha poll campaign, all parties will have to hone their social media skills, both to counter rivals in cyber space as well as to catch the pulse of the first-time voters," said BJP leader P Alagappan. "Our state president Pon Radhakrishnan is leading the cadres to learn social media skills," he said. However, the party has not embarked on any systematic social media training programme in the state. Tamil Nadu-based parties, including the ruling AIADMK, the DMK, the DMDK, the MDMK, the PMK and the VCK, now have their IT cells in place to impart social media skills.
The Facebook generation is expected to be the game-changers in Coimbatore, Salem, Tirunelveli, Erode, Madurai, Villupuram, Virudhunagar, Kancheepuram and Sivaganga besides three Chennai constituencies.
CHENNAI: Tamil Nadu has at least 12 Lok Sabha seats where social media has been assessed to have a high impact on the new generation voters. With 44 lakh additional voters on the electoral rolls in the state since the 2011 assembly polls, many of them being first-time voters, political parties have their task cut out to penetrate this vote bank. The state chief electoral officer Praveen Kumar has reportedly said at least 16.7 lakh of these new voters are in the 18-19 age group.
The Facebook generation is expected to be the game-changers in Coimbatore, Salem, Tirunelveli, Erode, Madurai, Villupuram, Virudhunagar, Kancheepuram and Sivaganga besides Chennai North, South and Central.
The number of social media users in these constituencies exceeds the winning margin of candidates in the last LS elections and account for more than 15% of the voting population. This is the assessment of a nationwide survey of Lok Sabha constituencies conducted by the Mumbai-based independent research organization Iris Knowledge Foundation early this year.
Vellore, Kanyakumari, Cuddalore, Trichy and Karur are the five medium impact constituencies identified in the survey. The low impact constituencies are Thanjavur, Dindigul, Tuticorin, Namakkal and Theni.
Keen to target the new generation voters, the Congress kicked off social media training for its cadres on April 14, synchronising it with the start of the Tamil New Year. "We have taken this survey seriously," said party volunteer G Vijay. The AICC, which has identified 161 such constituencies in the country with significant social media penetration, has deputed a six-member IT team, hand-picked by Rahul Gandhi, for training cadres in 14 urban hubs in the country, including Chennai, said Vijay.
The BJP too is preparing for the cyber war. "For the Lok Sabha poll campaign, all parties will have to hone their social media skills, both to counter rivals in cyber space as well as to catch the pulse of the first-time voters," said BJP leader P Alagappan. "Our state president Pon Radhakrishnan is leading the cadres to learn social media skills," he said. However, the party has not embarked on any systematic social media training programme in the state. Tamil Nadu-based parties, including the ruling AIADMK, the DMK, the DMDK, the MDMK, the PMK and the VCK, now have their IT cells in place to impart social media skills.
The Facebook generation is expected to be the game-changers in Coimbatore, Salem, Tirunelveli, Erode, Madurai, Villupuram, Virudhunagar, Kancheepuram and Sivaganga besides three Chennai constituencies.