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Trafford's ‘strategic zones’ (chapters 1 and 2)

4758 Views 10 Replies 8 Participants Last post by  jrb
Taken from Manchester Confidential.

Interesting article. Looks like TC are trying to kick start development, give those areas an identity and tie them in to an overall masterplan. Sounds very East Manchester Leisure destination esc.

Chapter 1: Trafford's ‘strategic zones’

Two part look at Trafford’s plans for Old Trafford, the Trafford Centre, Carrington and Pomona

Trafford Council is planning to create five new ‘strategic’ zones in the borough, including a new quarter around Lancashire County Cricket Club that will bring together its sporting attractions.

The council claims it will be ‘a new destination for business and leisure users combining significant commercial and recreational development for communities in the city centre and Old Trafford.’
A new core strategy being drawn up by the council identifies the new planned locations - Pomona Island; Trafford Wharfside; Lancashire County Cricket Club Quarter; Trafford Centre Rectangle and Carrington.

The council said the funding and delivery of the five zones would be ‘the responsibility of the private sector and their development partners’ although some public land will be used.

The area around Old Trafford cricket ground is one of the most visited places in the borough but is ‘fragmented’ according to t he report.

Manchester United Football Club, Trafford Town Hall, Trafford College and the Stretford Leisure Centre are all in the same area but instead of operating as single use sites, the report says there is ‘a significant opportunity to improve the visitor experience for its sporting attractions and to create a new residential neighbourhood.’

A ‘major mixed-use development’ is planned for the area, as well as the redeveloped cricket ground, which was approved by government last week.

The proposal also includes 400 new homes and a renovated Trafford Town Hall, improved travel links and a new walkway that links to Manchester United, Trafford Wharfside and Salford Quays along Warwick Road and Brian Statham Way.

Pomona, part of the former Manchester Docks which has been vacant for more than 20 years, is identified as one of the largest vacant sites in the borough.

The council is planning a new mixed-use commercial district ‘to complement the offers of the city centre and Salford Quays/Mediacity:uk.’

The council claims it will be ‘a new destination for business and leisure users combining significant commercial and recreational development for communities in the city centre and Old Trafford.’

The plans assume 10 hectares of employment space, 546 new homes and ‘substantial’ areas of open space, making use of the canal basin.

‘Pomona is at Trafford’s northern gateway,’ says the report, ‘and the redevelopment of this significant area of long-term vacant brown-field land for high quality mixed-use development, offering scope for large-scale development including tall buildings, represents a major opportunity to assist with the regeneration of this part of the regional centre.’

The Victoria Warehouses are picked out as a possible site for tall buildings, which should be ‘well-designed and iconic.’

Trafford Wharfside has ‘great potential’ to link up with Mediacity:uk for new economic and residential development , according to the report, and also includes Manchester United.

‘The focus will be on opportunities for new economic (particularly digital and media industries), leisure (hotels and visitor attractions) and residential development,’ it says.

Around the United stadium , the council said it wants to see ‘development that supports the existing football stadium and associated hospitality, conference, retail and visitor facilities,’ including more tall buildings and 900 homes.

The council also wants ‘an attractive, direct pedestrian link across Trafford Boulevard, connecting Trafford Quays to the Trafford Centre Bus Station, and the Trafford Centre.’

A major mixed-use development is envisaged in the Trafford Centre Triangle around Peel’s mammoth shopping centre, providing new residential neighbourhoods and more than 1,000 new homes on Trafford Quays and ‘a landmark office building’ on the former Kratos site.

A high quality hotel and conference facility near Junction 9 of the M60 and a new Ship Canal Basin within Trafford Quays also form part of the plans.

The final zone, Carrington, is also the planned location for ‘a substantial new mixed use sustainable community’ on former industrial brown-field land.

The council thinks there is demand for 1,560 residential units, 75 hectares of land for employment activities and connection to the Metrolink tram system.

The plans are all based on a long-term vision, reaching as far as 2026.

Chapter 2: Trafford 'strategic zones'

Jonathan Schofield thinks it’s time for philanthropy at Pomona

Trafford Council are striving for a linked common identity – a ‘strategic zone’ around Manchester United, The IWMN, the wharfside of the Ship Canal and Lancashire County Cricket Club – as reported here.

This will be a difficult task. The mile long linear site contains big names but the various elements are pretty disparate.

However if the plan does succeed at last the weird borough of Trafford, really a series of towns with little in common, might gain a proper sense of itself. Maybe the vast new Tesco can act as this new centre’s shopping area - The strengths of the plan are plain to see. In its favour the area has an international profile, monumental structures and a real history, that reaches far beyond sport to include art, science and industry. This was where the world’s first major art fair took place in 1857 with the Manchester Art Treasures Exhibition for instance, and where Manchester’s vast Jubilee celebration was sited in 1887.

The same can’t be said for the Trafford Centre area, which is another of the elements in the ‘strategic zones’.

This area has little heritage apart from the wonderful but rundown Barton Aqueduct and All Saints church. It stinks of sewage from over the canal half the time as well. Also Peel’s association with Trafford Metropolitan Borough Council is incidental. It revolves around the fact that there was a site the company could develop that was next to a motorway, if a better one had been available then they wouldn’t have bothered with Trafford.

Maybe any money spent at the Trafford Centre should be Peel’s own money. Maybe ideas for the area should come from Peel as well. Working elsewhere in their peculiar borough would be better for the burghers of Trafford, hence the ‘strategic zone’ ideas for Carrington are welcome.

The most intriguing space is Pomona. Named after the Roman goddess of fertility and a recreational area, maybe this is where ideas could really flower.

Pomona is an exciting area, wedged between the Ship Canal and the Bridgewater Canal, a five minute walk from Castlefield.

If anybody ever were going to design a major central Metropolitan green area or formal park – one which would be adjacent to the Waxi route (click here ) then this would be the perfect place, combining a dramatic location with great history and offering potential for immense creativity with garden design. Pomona would also be excellent for large scale events, celebrations and so forth.

Just as importantly it would link Manchester and Salford city centres with Salford Quays, MediaCity and the proposed new Trafford ‘centre’ around Manchester United in such a magnificent and fitting way that you, know, just know, that it’s too bloody perfect to ever happen.

Presumably Peel Holdings own this area too.

If they wanted to be the most popular property developers in the country maybe they could provide a wonderfully philanthropic gesture and kickstart the creation of Pomona into the Hyde Park of Greater Manchester.

There are plenty of precedents for this. After all a couple of miles away in Stretford, also part of Trafford Metropolitan Borough Council, John Rylands (he of the famous library on Deansgate) gave his house and gardens to the Council a hundred or more years ago. In these straitened times a little philanthropy like that would be gratefully received.
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Wrong thread.

Was interesting reading the environmental report on LTP3, Trafford is the only borough with no country parks, few sites of special scientific interest, few national monuments, I suppose thats why other forms of leisure take up so much of its planning focus.
Whereabouts is the Victoria Warehouse and the former Kratos Site?
what a lazy, judgemental, ill informed piece of crap that artical is. if trafford is 'weird' because it is made up from a load of towns with nothing in common with each other then so surely are the boroughs of stockport and salford.

also saying that the area around the trafford centre smells of sewerage because of the ship canal, shows that the author knows so little about the subject matter that they didnt know that the smell comes from a sewerage processing centre on the other side of the m60 or that the contents of this are sent via a pipe, installed in the mid 80s and dumped at sea.

finally if you are going to waste people's time filling up column space with this shit, at least bother to find out who owns pomona, rather than just guessing because you cant be arsed spending 90 seconds researching the answer on the internet.
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It might or might not count for anything, but I think Mr Schofield lives in Trafford, just for perspective.
But yeah, the "Presumably Peel Holdings own this area too" is unusually lazy for the writer.
Back on topic...
Whereabouts is the Victoria Warehouse and the former Kratos Site?
Victoria Warehouse is bottom right here,

related thread

and the Kratos site is next to the Museum of Museums, currently has outline permission for offices, to the upper right here,,-2.339358&spn=0.013234,0.054932&t=h&z=15
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Ahh right thankyou :)

Tall buildings on the Victoria Warehouse site? Well, if they're of architectural merit and are iconic, that'll be a fantastic location :)
A couple of developers have tried to get that Victoria Warehouses site away in recent years, haven't they? Iconic, tall building stuff. Usually ends in the developer going bump.

Would be great to see something of scale on that site though.

I wrote 'chapter 1' of the Confidential piece btw. Glad it was deemed useful.
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I cant help it but when i look at the aerial shots of Salford quays and Trafford Wharfside i keep thinking F1 street circuit. Im sure i am not the only one who has thought of this. I hope in about 15 years time when the world may have some money to spend Irwell park and Pomona would be complete. This area of Greater Manchester is regenerating itself at a fast rate and some nice tall buildings would stretch the centre out further. Duck tours would be a great addtion and i am surprised that hasnt happened already as well as the WAXIS.
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TRAFFORD council has just had its core strategy document outlining its planning strategy approved by the Planning Inspectorate.

The document sets out planning regeneration policies for the Trafford Borough until 2026 and has been the subject of an "extensive" consultation exercise, it said.

Councillor Mike Cornes, executive member for economic growth and prosperity, said: "This endorsement is a major achievement and excellent news for the borough.

"In these uncertain economic times, this gives residents, the business community, developers and agents much-needed assurance and certainty that Trafford has ‘sound’ planning. It sends out the message to investors that we are open for business and that they can invest here with confidence.”

Royal London Asset Management, which had a proposal for an employment-related development at Davenport Green incorporated into the strategy, welcomed the news.

Its park would be close to the proposed MediPark at Airport City's Enterprise Zone.

Gareth Dickinson, RLAM's head of property, said: "This is great news for jobs in Greater Manchester.

"Davenport Green is strategically located within the south Manchester ‘arc of regeneration’. These initiatives present an opportunity for a major economic driver in the area, with potential to create thousands of new jobs.

"RLAM is looking forward to active engagement with Trafford Council and others to help to promote significant economic activity through new proposals for Davenport Green.’

The council's own executive committee also approved an extension to its 2011/12 capital budget by £8.8m - £8.6m of which will fund the cricket club's redevelopment.

In total, the council is contributing £20.9m towards the cost of the club's £30m stadium redevelopment project.

It will recoup all of its investment by selling land on Chester Road in Stratford to Tesco, which has been granted planning approval to build a 150,000 sq ft superstore on the land.

The executive also agreed to contribute a 1.5 acre portion of land in Sale to Trafford Housing Trust which will pave the way for a new £9m scheme to build 71 homes aimed at providing specially-adapted homes for people on land opposite the Palace Court sheltered housing scheme.
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