Kerala Tourism Invites Tourists From The Gulf
Trivandrum: Kerala, the paradise of tourists is now all set to attract travellers from the Gulf countries by organising road shows in Saudi Arabia.
The maiden road show of Kerala Tourism will begin in Jeddah, the popular urban centre of oil-rich Saudi Arabia, on May 6. The three-day road show will also touch Riyadh and Dammam on May 7 and 8, respectively. This will be led by Kerala Tourism Minister A P Anil Kumar.
While talking to the press, the Tourism Minister said that Kerala and the Gulf countries have enjoyed historical and traditional ties. “Kerala is a natural destination for tourists from the Gulf, especially Saudi Arabia. Saudi Arabia is the biggest market for outbound tourists in the Gulf region. We want to invite travelers from Saudi Arabia to Kerala’s world renowned tourism destinations,” he added.
The Gulf region recorded more than 9 million outbound tourists in 2011 and the figure is likely to touch 35 million by 2020. Saudi Arabia accounts for 40 per cent of these outbound tourists. The other countries, which are joining the tourism bandwagon are the United Arab Emirates, Qatar, Oman, Kuwait and Bahrain. India is among the major destinations sought after by the Arab tourists, besides the UK, Australia, Singapore, Hong Kong and the Philippines.
“We are looking forward to a spurt in foreign tourist arrivals in Kerala in the coming years. Saudi Arabia is a very important market for us because there is a lot of scope for Arab tourists to come to Kerala,” said Kerala Tourism Secretary Manoj Kumar.
In each of the three Saudi Arabian cities there will be almost 50 local tour operators participating in the road shows, with whom Kerala hopes to ink several business deals. A delegation led by the Minister and the Tourism Secretary and including 15 tourism service providers from Kerala will participate in the road shows.
“We have received many visitors from the Gulf countries, especially from Saudi Arabia. We are certain that tourists from Saudi Arabia would love to enjoy the rich greenery and natural attractions of Kerala like the majestic backwaters, beautiful beaches and the tranquil hills,” explained Kerala Tourism Director Rani George.
Tourists from Saudi Arabia prefer to travel during the harsh summer (June to September). The new Arab travelers are the highest spending travelers abroad from the Gulf region with nearly half of the country’s population in the higher income bracket. They now prefer to spend their holidays in Asia, India being one of the favourite destinations. Kerala’s monsoon tourism and Ayurveda are already drawing a number of travellers from Saudi Arabia.
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