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Twitter HQ: Creative Re-Use

15077 Views 15 Replies 7 Participants Last post by  SF1977
- dmca
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External renovation:

New metal-and-glass, ground floor storefronts with integrated externally illuminated signage and removal of the existing granite base; new transom windows above ground floor storefronts; and a new two-story lobby entrance on Market Street where the existing entry to the defunct garage along Market is located.
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^^ Looks nice. Even though this is a "classic" building, to me it looks pretty ugly. This re-use should definitely spruce the place up a bit.
Twitter IPO hits it out of the ballpark:

Opens at $26, peaks at $50!

The NEW San Francisco Mint:

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^^Next is Jack Dorsey's "other" baby, Square
The person on the right on the sign with 3 photos appears to be Scott Wiener, supervisor representing the Castro. Why's he a bad guy in this I wonder? It's the Mayor on the left and probably Jane Kim, supervisor from the Mid-market area in the middle.
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Twitter IPO highlights big money friction in San Francisco
By Reuters

Twitter Inc's initial public offering marks something of a coming out party for San Francisco as a technology capital, giving the city a home-grown success story to rival those of Silicon Valley to the south.

But there is little celebration among community activists and a growing cadre of middle class residents who resent what they view as a tech-driven, big-money takeover of the city.

Earlier this week, San Francisco voters overwhelmingly rejected a ballot measure that would have cleared the way for luxury condos by the waterfront. The measure, championed by one the tech industry's biggest supporters, Mayor Ed Lee, epitomized what many see as the city's skewed priorities.

"He's made it his priority to give tax breaks to Twitter, to encourage growth at all costs, to encourage developers to build luxury condos," said Julien Ball, a community organizer who is part of the Alliance of Californians for Community Empowerment. Benefits flow to just a small group of the population, he said.

Protesting outside Twitter headquarters on Thursday morning, as Twitter shares soared in their market debut, social worker James Chionsini bemoaned what he called the "bland, sterile, teflon-ification" of the city.

Twitter did not respond to requests for comment. A spokesman for Mayor Lee said he was not immediately available for comment.

Grumbling about gentrification are nothing new in San Francisco, a city of 826,000 known for its picturesque Victorian houses, steep hills and long tradition of counter-culture creativity. The dot-com boom in the late 1990s also caused tensions.

And many cities would love to have San Francisco's problems. It has never been more prosperous: streets are lively with bustling shops and restaurants, and per capita income has soared to $74,349, according to the Milken Institute, far above the state average of $43,647.

Many residents routinely forgo crowding onto buses in favor of summoning rides in town cars using the Uber transportation service. Cranes are building a dozen new office and residential skyscrapers, according to Colin Yasukochi, director of research and analysis for commercial real estate firm CBRE.

But public advocates say those markers of prosperity hide the struggles of those who have been left behind by the technology boom. While earnings for professional and technical services - which includes most technology jobs - grew 17 percent last year, according to the Bay Area Council, they grew just 1 percent in areas such as retail, stayed flat in health and education, and shrank 9 percent for nonprofits.

Meanwhile, the median rent on a two-bedroom apartment rose 10 percent over the last year to $3,250, more than any other city in the country, according to online real-estate company Trulia. Rents in greater New York rose just 2.8 percent.

The total number of evictions jumped 25 percent to 1,716 in the twelve months ending in February 2013, according to a report by San Francisco's budget and legislative analyst, despite strong tenant-protection laws.

Frustrations over the perceived link between the rising cost of housing and the booming technology sector may have played into the rejection of the luxury waterfront condos, said Corey Cook, an associate professor of public affairs at the University of San Francisco.

"The presumption, it's tech executives who were going to buy them," he said . . . .

The current situation evokes the late 1990s, when a slew of small Web start-ups popped up throughout the city, causing tensions over rising rents and traffic. At that time, though, big technology companies, as well as the venture capitalists and other professionals who support them, were mostly based in suburban Silicon Valley.

That center of gravity has now shifted, with Twitter giving San Francisco a hometown technology juggernaut. The social network, with 230 million users, raised $1.8 billion in its IPO, making it one of the largest Internet IPOs on record. Other marquee start-ups, including Uber, Airbnb and Square, are also based in San Francisco.

Even executives of companies based outside of the city are planting stakes in town. Yahoo Chief Executive Marissa Mayer lives in a penthouse in San Francisco's Four Seasons, a residence and hotel. Last year, Facebook CEO Mark Zuckerberg bought a $10 million home in San Francisco's Mission Dolores district.

Big technology companies such as Google, Facebook, Apple and LinkedIn operate their own buses which cross-cross the city, making stops to pick up packs of their employees and ferry them down the freeway to offices in Silicon Valley. Many young tech workers prefer to live in the city.

But signs of tension are starting to appear. Graffiti on the glass paneling of one public bus stop shelter exhorts the technocrati to "stay in Mountain View," the Silicon Valley town 39 miles to the south that is home to Web search giant Google.

"There's a feeling of us and them," said Matt Gonzalez, a former San Francisco mayoral candidate who is currently chief attorney for the San Francisco Public Defender's office . . . .
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S&P downgrades Twitter to junk...

Bond or Stock? I'm not aware of them raising money on bonds, but I guess that is possible.
Sounds like they are still in a position of burning money than making money, perhaps this shows that they went public too quickly. It will likely be used by the bears as a sign that tech is in a bubble. Ignoring things like Apple or Google, or even that DropBox is not going public.
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Sounds like they are still in a position of burning money than making money, perhaps this shows that they went public too quickly. It will likely be used by the bears as a sign that tech is in a bubble. Ignoring things like Apple or Google, or even that DropBox is not going public.
Or it's a sign they went public just in time to make some people very rich and not pay SF payroll tax. :lol:

As I recall, the SF tax breaks were potentially worth hundreds of millions to the founders. I think Twitter got some grandfathering on law changes as well, although I didn't follow this story closely.
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Inside the Fancy Food Market Now Open in the Twitter Building
Wednesday, January 21, 2015, by Lamar Anderson

The transformation of the Art Deco behemoth at 1355 Market, the old San Francisco Furniture Mart now more commonly known as the Twitter Building, has been a long time coming. Though Twitter moved into the Shorenstein-owned property in June 2012, the shell renovation was still very much under way. RMW Architecture & Interiors and BCV Architects brought new life to the building's excellent architectural bones, sandblasting concrete columns and redoing much of the ground floor with Douglas fir panels reclaimed from another part of the complex. But for the past year or so, much of that ground floor has remained empty—save for the comings and goings of Twitter employees and Shorenstein's other office tenants—awaiting the arrival of the building's public components. Today, a new food market with a storefront café and several restaurant and retail stalls opened in the building's ground floor.

Dubbed the Market, it's the first of a series of Market-branded groceries from retail architects–turned–gourmand shopkeepers Bruce Slesinger and Tom Collom (a.k.a., Bruce and Tom, or BAT) and parters Richard Hoff and Chris Foley. The next shop, Market on Polk, will open in the old Big Apple grocery store later this year, and a third will open on the ground floor of Lumina under the moniker Market on Main.

With in-house stations like a pizzeria, an oyster bar, and a tapas bar—with subtenants including Azalina's Malaysian food, Blue Bottle, and Nuubia chocolate—plus a storefront café slinging Four Barrel coffee, the vibe is a bit like a Whole Foods populated by local purveyors, with boutique retail scattered around the perimeter in mini-outposts somewhat reminiscent of Ferry Building stalls . . . .

With 1355 Market's full retail program still taking shape—a restaurant from the AQ folk is going in on the Ninth Street side—the Market offers an early glimpse at how the public portions of the mixed-use complex are shaping up. Design-wise, the grocery takes a page from restaurants rather than your run-of-the-mill Safeway . . . . The architects were inspired by RMW and BCV's work on the lobby, and their design mixes in lots of wood and shows off the concrete columns . . . .

Plus, there will be seating outside; the back of the Market opens up onto Stevenson Commons, the CMG Landscape Architecture-designed alley-turned-pedestrian park.

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What an awesome turn around! Has anyone checked it out yet?
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