It is utter shite. I'm not one to moan about money but that cost £400,000. I could have done that in 10 minutes or something much, much better and given it to them for free. Are they predicting that the 80s will be back in fashion come 2012?
IOC President Jacque Rogge commented: "This is a truly innovative brand logo that graphically captures the essence of the London 2012 Olympic Games - namely to inspire young people around the world through sport and the Olympic values. Each edition of the Olympic Games brings its own flavour and touch to what is now well over a century of modern Olympic history; the brand launched today by London 2012 is, I believe, an early indication of the dynamism, modernity and inclusiveness with which London 2012 will leave its Olympic mark."
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