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Whiskey Tango Foxtrot
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Movietown Plaza Now Avalon West Hollywood



It took quite a while to get into gear, but the West Hollywood mixed-use complex formerly known as Movietown Plaza and now called Avalon West Hollywood is actually breaking ground today and developers AvalonBay Communities have release these updated renderings by MVE & Partners. The project, expected to open in early 2016, will bring 370 units (77 will be affordable senior housing), 32,000 square feet of retail, and two 10-story towers to a site previously occupied by a large stripmall on Santa Monica Boulevard (most tenants were kicked out way back in 2010).





Not getting "Two ten story towers" from any of the renders here but maybe there's more to come?
 

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I'm almost tempted to call this... style, for lack of a better term, a kind of emerging LA vernacular...
:lol: And they have the same stores as well.

Actually, Corner Grocery is my favorite. And I love Ristorante Italiano. And Café.

Do I smell gridlock on SM Blvd. between La Brea and Fairfax? Especially when the ten story towers materialize?
 

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I could start a blog dedicated to cataloging the ridiculous faux-tenants architecture firms come up with.

In fact, maybe I will...

I think my favorite is still "MOOLD" from Shomoff's Historic Core proposal.
:lol: I would put money into that venture.

You could have a reader participation section where they try to guess what company they were mimicking.
 
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