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Discussion Starter · #1 ·
If you don't know, in celebration of McDonald's 50th anniversary, McDonald's decided to replace the famous and enormous Rock n Roll McDonald's with an even bigger monstrosity.

Here is a good news article on the celebration and new McDonald's:
http://www.strategiy.com/inews.asp?id=20050416143921

Now, I'm not bashing the entire structure. It has it's moments with some great furniture and spectacular views of the city. But compared to the other designs, it is nothing remarkable.

I found it pretty amazing that McDonald's asked some of Chicago's top architects to design a new McDonald's but then dismissed their ideas and instead opted out for its own inhouse designer's vision.
http://www.chicagotribune.com/features/arts/chi-0408080302aug08,1,2660369.story?ctrack=1&cset=true

Here were the proposals:
Helmut Jahn:



Helmut Jahn's plan for the River North McDonald's featured a giant pair of golden arches that created a gateway for cars and pedestrians.
The Jahn-designed restaurant would have had whimsical electronic signs attached to its steel-and-glass exterior. As seen in the computerized rendering, the arches would have had a powerful urban presence.


Dan Coffey:


In Dan Coffey's McDonald's design, the restaurant becomes a collage of elements. An elevated ramp leads drive-through customers over a ground-level Ronald McDonald park.

And the best in my opinion, Martin Wolf:



A strikingly modern design for a new McDonald's in River North, by Chicago architect Martin Wolf, was one of three contemporary plans invited, and then rejected, by Oak Brook-based McDonald's earlier this year.


And what does McDonald's come up with?
Past (first McDonald's in Des Plaines, IL):


Present McDonald's:


I understand where McDonald's is coming from with this design, but that does not mean I agree with it. Sure it's a blast from the past and pays homage to their humble beginnings, but there is nothing humble about this building in the first place. Fifty years ago this design was spaceage- it is no longer. Instead of moving on and taking a futuristic approach, McDonald's sticks with the tried and true. I guess for possible redemption, McDonald's has another chance with a 10,000 sq. ft. restaurant near their HQ in Oak Brook, IL.
 

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I cant believe there is such a big demand for a mcdonalds. The actual building designs are nice though, but personally I cant stand mcdonalds food.
 

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Discussion Starter · #3 ·
Yeah, I agree. I think they are mainly driven by the growing Asian market, where eating at McDonald's is considered a treat and special occasion.
 

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muted
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Good thread.

Edzed - interestingly enough, this McDonald's is one of the highest in gross sales in the world. I'm not saying that's a good thing, just that there is a demand.

This McDonald's is located in an ultra-touristy area of Chicago. Hard Rock Cafe is nearby as is the Rainforest Cafe. I think I speak for most Chicagoans when I say that people from the city don't visit these places. I'm sort of embarassed by it, if anything. As for the design of the restaurant, I think it's a bit overindulgent and I don't care for the combination of modernism and neo-traditionalism (i.e., "faux historical").
 

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Very great settle of the Corporate label Identity, "Super Size".
 

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Galactic Ruler
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Dan Coffey's design in inspiring. Such a nice fusion of form with a much more modern symbolism and edge to the design. I really like what is peaks of. Modern and fresh with just the right amount of symbolism.

What were McDonalds thinking in choosing the boring and tired retrofuturistic design? It breaks no new ground and as some of you say implies backward thinking.
 

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spyguy999 said:
Yeah, I agree. I think they are mainly driven by the growing Asian market, where eating at McDonald's is considered a treat and special occasion.
I know wierd isnt it. In this country it is considered embarrassing to eat at Mcdonalds unless

a) you are very pissed, there isnt a kebab place nearby and have desperate emergency hunger pangs at 2am,
b) you are poor and are misguided into thinking that it is money well spent for that feeling of eating something... anything!
c) from a dysfunctional family and have never seen anyone prepare and cook normal food before
d) A naughty businessman hoping no one has seen him, using it as comfort food after his stressful day and before his long commute home
 

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spyguy999 said:
Yeah, I agree. I think they are mainly driven by the growing Asian market, where eating at McDonald's is considered a treat and special occasion.


That is not so true in many Asian countries. I know for sure that McD isn't a big thing here although they are mushrooming here. And usually it is my last choice for a meal. Oh .....and my sister hates McD! :D

The opening of McD downtown KL are also fuelled by the tourism market where for some very strange reason......lots of tourist love to eat at McD although there are many great food around. Maybe it is because they wouldn't wanna faced with the uncertainty of foreign food and wanted something familiar. I think that is McD's best strategy - to provide familiar food worldwide. And they are also cheap :D
 

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abed
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they are not really that cheap here.. about RM15 for value meal.. i had to think many many many times.. funny thing is that they even get their Halal cert from Malaysia.. hmmm
 

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spyguy999 said:
Present McDonald's:


I understand where McDonald's is coming from with this design, but that does not mean I agree with it. Sure it's a blast from the past and pays homage to their humble beginnings, but there is nothing humble about this building in the first place. Fifty years ago this design was spaceage- it is no longer. Instead of moving on and taking a futuristic approach, McDonald's sticks with the tried and true. I guess for possible redemption, McDonald's has another chance with a 10,000 sq. ft. restaurant near their HQ in Oak Brook, IL.
Personally i think those retro mcdonalds are nicer than the average fastfood restraunt. Also Mcdonalds is nasty :puke: only theyre fries and ice cream are good and the service is shit. But Mcdonalds is succesful cause of all the little kids guzzling thier food and stupid happy meals. I might go there rarely just to get fries or ice cream when i dont have that much money to spend with me but otherwise no.
 

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Why they don't do a second great arch in St-Louis, it would kick arse... :jk:
 
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