BC Ferries maiden voyage to promote 2010 Olympic and Paralympic Winter Games
June 11, 2007 | VANOC
Three new BC Ferries that will sail from Europe to their new British Columbia home this fall are being wrapped with a massive invitation to the 2010 Olympic and Paralympic Winter Games, announced Premier Gordon Campbell, BC Ferries President and CEO, David Hahn, and the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games’ (VANOC) CEO, John Furlong today.
“The 2010 Olympic and Paralympic Winter Games offer a tremendous opportunity to showcase our great province and country to the world,” said Premier Campbell. “By wrapping the three new BC Ferries in powerful images that promote our province, our country and our Olympic and Paralympic Winter Games, we’re inviting the world to join us before, during and after 2010.”
Each of BC Ferries’ three new, 160 metre ‘Super C-class’ ships will be wrapped with massive photographic images and branding colours representing the 2010 Winter Games and the beauty of British Columbia. The wrapped ferries will sail from Flensburg, Germany, via the Panama Canal, to British Columbia this fall and their journey home will include promotional stops in London, Los Angeles, San Francisco and Seattle to raise awareness for the 2010 Winter Games and to promote British Columbia as a tourism destination.
BC Ferries is collaborating with VANOC and 3M Canada to design and create these giant decals, the largest marine application of printed graphics ever undertaken. The decals will be produced in Vancouver and applied at the shipyard in Germany. Each ship will prominently feature four full-colour images promoting British Columbia and winter sport through the depiction of Canadian winter athletes and VANOC’s signature brand blue and green palate. The first ship, the Coastal Renaissance, will be unveiled with its 2010 Winter Games livery in Flensburg, Germany, on September 21, and will arrive in British Columbia via the Panama Canal in mid-November.
The ship’s promotional images feature short track speed skating at the 2006 Olympic Winter Games, men’s alpine skiing (sitting category) at the 2006 Paralympic Winter Games, vineyards near Vaseux Lake in the Okanagan and Nabob Pass situated in the Cariboo Chilcotin Coast Region, British Columbia.
The Coastal Renaissance will be put into service in January 2008 and the remaining two vessels, the Coastal Inspiration and the Coastal Celebration, will be in service by the summer of 2008. The new Super C-class ships will be the largest double-ended ferries in the world, with capacity for 1,650 passengers and 370 vehicles.
“BC Ferries is among British Columbia’s most prominent tourism icons, so we’re keen to help promote the 2010 Games enroute as we bring each ship home to British Columbia and then to the passengers we transport annually,” said David Hahn. “The Super Cs are the most advanced ferries of their kind in the world and each ship will be seen by hundreds of thousands of visitors – it’s hard to imagine a more uniquely ‘BC’ way to promote the 2010 Games.”
“Our goal is to inspire excitement and anticipation for the 2010 Winter Games in everyone and to take advantage of every possible and imaginative way to do so,” said John Furlong. “These majestic ships, with their spectacular sport and scenic BC images will be a dramatic invitation to learn more, to get involved and to make plans for the experience of a lifetime in 2010.”
3M wraps up partnership with Vancouver 2010
June 11, 2007 | VANOC
The Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) welcomes 3M Canada as the new Official Supplier in the Large Format Graphics (building and vehicle wrap graphics) category for the Vancouver 2010 Olympic and Paralympic Winter Games. The partnership was announced at a special event with Premier Gordon Campbell and VANOC’s CEO John Furlong, as they announced the collaboration between BC Ferries and 3M to wrap three new, 160 metre ‘Super C-class’ ships with giant images of the Games and the province.
3M becomes the exclusive supplier to VANOC to produce, install, maintain and remove building and vehicle wraps in the lead-up to and staging of the 2010 Winter Games. The six-year partnership includes sponsorship rights for the Canadian Olympic teams at the Beijing 2008, Vancouver 2010 and London 2012 Olympic Games.
“With the addition of 3M Canada to our family, we create a partnership with a top Canadian company synonymous with innovation and excellence,” said John Furlong, VANOC CEO. “With their innovative wrapping technology – applied to everything from buildings to ships and to vehicles – 3M will help us find creative ways to inspire the world and ensure Canadians feel ownership of the Games. We welcome 3M’s 2,000 employees to the team!”
Vehicle wraps will include vinyl decals, clings, wraps or films bearing graphic designs. The wrapping program will touch vehicles, such as cars, vans and buses that are controlled and operated by VANOC or its suppliers of services.
“3M is providing the canvas to help showcase the natural beauty of B.C. and the artistry of Olympic performances to the world,” said Richard Chartrand, Executive Director, Display and Graphics, 3M Canada. “If a picture is truly worth a thousand words then visitors to the 2010 Olympic Games in Vancouver can expect to be treated to a storybook event.”
The building wraps will include vinyl decals, clings, wraps or films bearing Vancouver 2010’s graphic designs. They will be applied to privately or publicly owned architectural structures in the Greater Vancouver area and the Sea to Sky Highway corridor. Numerous offices and residential buildings will display designs inspired by Vancouver 2010’s brand colours and Canadian winter athletes. Wraps will be seen in downtown Vancouver, near Olympic venues, at the Vancouver International Airport and on vehicular approaches in Vancouver and Whistler.
Established in 1951, 3M Canada Company was one of the first international subsidiaries opened by 3M and remains one of the largest. 3M Canada’s head office and original manufacturing site is in London, Ontario where approximately 1,000 of the company’s 1,950 employees work. Other Ontario plants are located in Toronto, Brockville, and Perth with one plant in Morden, Manitoba. 3M has sales offices in major cities nationwide and a national service network to support customers.