Dubai laws regarding property development, construction quality control, consumer protection, property sales and property aftersales, need a complete overhaul. Yet the many PR campaigns that Dubai launched this year seem to communicate no intentions in that direction. When people outside Dubai start telling their family, friends, colleagues and others at meetings, social gatherings and on social media, that Dubai is the safest possible place to invest your savings in properties, a place where a deal is a deal, a place where promises and agreed timeframes are kept, a place where building and regulatory quality is key and where the government guards your rights to the highest international legal standards, then Dubai has the cheapest and best PR campaign it can get. Word of mouth will always beat the biggest army of clever PR executives. But Dubai is still very far away from that. Look at the enormous number of stalled projects and the thousands of victims who lost their savings because of it. It’s still a place where rogue developers and property agents can get away with their scams.