Area covered in purple and red
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- Expanding Media City and creating an improved gateway from Salford
- Improved access along the waterfront
- Consolidation of the cultural and leisure offer
- Creation of high-quality public realm and a processional route linking Lancashire County Cricket Club to the waterfront via Manchester United Football Club
- New linkages to future development on nearby sites including Pomona/Cornbrook
AF2.1 To ensure the creation of a high quality, sustainable community, proposals for new development within the Area of Focus should be consistent with the development requirements set out below, other policies within the Local Plan and national guidance, as appropriate.
AF2.2 Within the Trafford Wharfside Area of Focus as defined on the Policies Map, the Council will identify and promote land for development to create a major mixed-use area of regional and international significance. The focus will be on opportunities for new economic (particularly digital and media industries), leisure (hotels and visitor attractions) and residential developments as detailed in this policy.
AF2.3 The Council will grant planning permission for sustainable development that will enable the creation of a mixed residential neighbourhood and business tourism destination appropriate to its Manchester Regional Centre location.
AF2.4 To ensure the creation of a high quality, sustainable community, proposals for new development within the Trafford Wharfside Area of Focus should be consistent with the development requirements set out below, the sub areas of the Area of Focus (MediaCityUK Area and Manchester United Football Club Stadium Area), with other policies within the Local Plan and national guidance, as appropriate.
AF2.5 Proposals for development in this Area of Focus will:
a) Provide residential development that will be largely apartments, at a density appropriate to its proximity to the City Centre. A proportion of residential development must be of a suitable size and type for families.
b) Ensure that appropriate access to community facilities is established, creating sustainable places.
c) Support the provision of any new Metrolink stations through developer contributions in line with Infrastructure policy PO1.
d) New development that generates a significant number of users/visitors should be located close to Metrolink stations and should be designed in a way that allows easy access to them for all users.
e) Improve digital infrastructure within the Trafford Wharfside Area of Focus and seek to ensure that all businesses have access to the high speed fibre-optic network that exists within the area.
f) Not prejudice the creation of a Strategic Processional Route.
g) Maximise the benefits of Trafford Wharfside’s position on the Manchester Ship
Canal and Bridgewater Canal by preserving and enhancing the existing
canalside walkways and improving public access to these routes.
h) Provide appropriate levels of high quality amenity space between the
development blocks, consolidating parking provision to make the most of the
sustainable and accessible location.
i) Protect and where possible enhance views of two iconic buildings within the
location: the Manchester United Football Club Stadium and the Imperial War
Museum North, particularly from the Manchester Ship Canal.
j) Not prejudice the provision of a new bridge crossing that will provide a link
within the Irwell River Park Scheme which is closely related to other existing or
proposed routes such as the Strategic Processional Route;
k) Contributetowardstheprovisionofanewprimaryschooltoservethenew residential community in this and the surrounding area, including Pomona
Island and the Civic Quarter Areas of Focus.
l) Demonstrate by means of a Flood Risk Assessment that the development will not increase flood risk elsewhere, and that it will where possible reduce flood risk overall. Leisure, healthcare and educational facilities must be located outside Flood Zone 3.
m) At Victoria Warehouses, be of high quality design given its strategic position as a gateway to the Quays and Trafford. In particular, any tall buildings should be well-designed and in line with any adopted supplementary Trafford Council design guidance.
n) As a result of previous industrial uses in this area, development cannot proceed unless potential contamination and its effect on controlled waters have been assessed and any potentially negative impacts have been remediated.
o) Provide a range of specific green infrastructure measures to mitigate the adverse impacts of development and combat climate change, which may include the provision of tree, shrub and hedgerow planting, green walls and roofs, swales, rain gardens and porous surfaces. Some of these measures will be multi-purpose and may also form part of the drainage strategy whilst contributing to the achievement of biodiversity net gain.
p) An assessment of biodiversity must be carried out prior to development and appropriate sites for nature conservation must be provided to compensate for any loss. The development will also deliver biodiversity enhancement/net gain.
MediacityUK Area
AF2.6 Within the MediacityUK Area defined on the Policies Map, the Council will grant planning permission for a mix of employment (Use Classes E(g), B2 and B8), residential (Use Class C3), hotels (Use Class C1) and a range of supporting ancillary commercial and/or community uses (including Use Classes E(a-f) and F), and other similar uses at a scale to support the proposed new residential community.
AF2.7 Development in this area will enhance the role of the area as a high-tech creative and tourism hub of international significant which attracts a broad range of digital, creative, media, tourism and related businesses.
AF2.8 Proposals for development in this part of the Area of Focus will: Residential development
a) Deliver approximately 2000 residential units in the Plan period;
b) Be at a density appropriate to its proximity to the Quays in the form of high-rise
apartment blocks,;
c) Providearangeof1,2and3bedapartmentsinhighqualityandiconicbuildings
with approximately two thirds of the units suitable for families.
d) Where possible, within the MediaCityUK area relate closely to the Manchester Ship Canal or the Bridgewater Canal in order to maximise residential amenity
and enhance views along these waterways.
Employment development
e) Deliver approximately 25,000sqm of new office floorspace including research and development and light industrial uses (Use classes E(c) and (g)) and similar appropriate uses during the plan period.
f) Office development will be in the form of high quality, high rise individual blocks;
g) The Council will grant planning permission for appropriately designed storage and distribution or similar appropriate uses, in order to support the operations of MediaCityUK;
h) Planning permission for appropriately designed general industrial uses (Use class B2) will be permitted within the MediaCityUK area, where they are closely related to and support the operation of existing, established businesses.
Mixed commercial development and community facilities
i) A new hotel (Use Class C1), consistent with the Manchester City Region status of the area will be delivered during the Plan period;
j) A mix of uses, including a range of retail, leisure and community uses (Use Classes E (a-f) and F), and similar appropriate uses will be encouraged at a scale to serve the needs of the proposed communities within the MediaCityUK area.
k) Commercial and/or community facilities should create active frontages as part of residential and mixed use development within the MediaCityUK area by being well-related to and accessible from adjacent streets and open spaces.
Open Space/Green Infrastructure
l) Approximately 2.3 hectares of new open space / green infrastructure will be provided, including the provision of a neighbourhood park;
m) The existing Promenade Park will be improved up to a neighbourhood park standard, specifically in terms of the provision of play space, informal recreation areas, green infrastructure, public art and a potential water taxi station, whilst not compromising its active travel function.
n) The existing linear landscaped areas along Trafford Wharf Road and Wharfside Way will be improved to create a ‘green corridor’.
Manchester United Football Club (MUFC) Stadium Area
AF2.9 Within the MUFC Stadium Area defined on the Policies Map, the Council will support the continued use and improvement of the area for football stadium and associated hospitality, conference, club store and Spectator / visitor car park uses by MUFC.
AF2.10 A range of commercial and/or community uses (Use classes E (a-g(i)) and F) and similar appropriate uses will be supported at a scale where they support the operation of the Stadium and are consistent with other policies within the Local Plan and national planning guidance, as appropriate.
AF2.11 In order for development in the MUFC Stadium Area to be considered acceptable, the following will be required. For the avoidance of doubt, this policy also applies to applications for both permanent and temporary uses.
a) For proposals which will expand spectator capacity, of the football stadium, or new hospitality, conference, club store facilities will be supported where:
i. It can be demonstrated by means of a detailed Transport Assessment that the development would not have a significant adverse impact on the efficient functioning of the highway network; and
ii. The necessary public transport, cycle way footpath and highway improvements are provided to properly service the development and ensure the efficient functioning of the highway network.
b) Contribute to increased levels of remote park and ride facilities in suitable locations. Where new car parking provision in the MUFC Stadium Area is deemed appropriate and necessary it must not increase the level of single car use parking provision for stadium use.
c) Necessary public transport,cycleway,footpathandhighway improvementsto properly service the development should include the provision of an appropriate access to the Bridgewater Way in the vicinity of Sir Matt Busby Way.
